The BIO5 Institute for Collaborative Bioresearch has helped position the University of Arizona at the leading edge of science. With a mission that empowers scientists to tackle complex problems of disease, hunger and sustainability. Godat Design created the name BIO5 to affirm the collaborative approach the institute brings to all its research. Five disciplines – science, agriculture, medicine, pharmacy and engineering – make up the cross-disciplinary strategy that drives BIO5's mission. Working closely with the institute's new leadership, Godat Design fast-tracked the organization's naming, logo design, identity implementation, web site launch, recruiting materials, advertising and signage – helping assure the organization's continued success.