Breault Research has developed a significant profile in optics by providing the highest caliber of engineering, software and training. Godat Design developed Breault's visual identity program to reflecte the same high level of confidence that Breault's engineers bring to their practice. Godat Design reinvented Breault's identity by adapting an historic company icon and applying it to the company's advertising and marketing communications. Online, we helped position Breault as an adventurous, searching spirit – seeking to discover the excitement of unknown discoveries and blazing a trail toward the future of optics. Our tactical approach has helped Breault achieve its strategic goals by engaging potential customers online with product-driven, information-dense content.