DILAS
To capture the increasingly global customer base for high-quality semiconductor diode laser products, DILAS GmbH sought to realign its communications to tell the story of a world-class diode laser company with a reputable past and a vision for the future. Sensitive to the DILAS' 12-year-old history of success delivering state-of-the-art engineering and the highest standards of product quality and reliability, Godat Design realigned DILAS visual identity by refreshing its logo, strengthening typographic standards and incorporating a confident new tagline into all DILAS branded presentations. A strategy of German- and English-language continuity between its collateral and a new, comprehensive product website backed by a custom content-management system helped convert masses of product data from costly printed media to an easily managed online deliverable that helps reinforce DILAS' reputation as a top-tier global technology provider.
