In 1992, Godat Design established a strong visual identity for this lesser division of the University of Arizona. Godat Design incorporated established UofA identity elements into a customized program that provided bold, easily identifiable communications. Consistent placement of the UA logo at the top of the page, forceful use of the color red, and introduction of bold condensed Helvetica type treatments all served to distinguish this division's offerings. The Extended University graphic identity program was applied to catalogs, printed information materials, print and broadcast advertising, all creating higher levels of brand recognition and significant production cost efficiencies.