Lathrem Homebuilders
Comfort, quality, and tradition guide the decisions of buyers seeking builders in Southern Arizona's million-dollar-plus custom-home marketplace. Charles Lathrem sought to reinvent his family business for a new century by targeting an entirely new strata of clients. He approached Godat Design to help rename the enterprise and position him as a top-tier craftsman of custom homes that employ cutting-edge construction. Renaming the company Lathrem Homebuilders, Godat Design created advertising, marketing materials and a website that together forged a new identity that reflects the personal touch and high-level competence that upscale consumers demand. Warm neutral colors and hand-hewn typography arrayed in organic compositions help nail down the brand and provide a fitting frame for presenting Lathrem's formidable portfolio of work.
